Mission: Clean Water
You might have noticed: we’re a bit obsessed with water. While our skincare formulations are water free, they are activated and enhanced by the clean water you use at home when applying them. Clean water. It bears repeating since more than 600 million people don’t have access to clean water, and diseases from dirty water kill more people every year than all forms of violence, including war. What’s even more heartbreaking: 43% of those deaths are children under five years old.
That’s why we feel compelled to get our mama bear on in places beyond our neighborhood. One fun thing about being a toddler’s mom is reliving the wonder we felt when we learned the lessons we’re passing along to them. Like how more than 1 million Earths could fit inside the sun, or how the dinosaurs ruled for 180 million years while humans have only been around for about 200 thousand years. It invites us to zoom out, and see how we occupy virtually the same point in space and time as the child across the globe who doesn’t have access to clean water. That child is our child.
We donate 5% of profits to nonprofits that share our mission to provide access to clean, safe water to people around the world. Since we have a thing for accountability and transparency, we vet all partners with Charity Navigator; 90+ scores only for this type-A crew. As one organization puts it, water changes everything.