Let's Get this Party Started! (Launching Paraguas Beauty)
I hope you had an epic summer, filled with little ones running wild, sunny days at the beach, and a healthy dose of well-deserved self-care! We're checking in to update you on our first 4 months of business, and to offer our early supporters a FREE GIVEAWAY thank you gift :)
For us, summer break came just weeks after I finally launched my 2-year-in-the-making, labor of love, Paraguas Beauty. I was super excited, buoyed by support from family and friends and ready to get this party started! But then school ended…..and my kids were ready for summer! I decided the summer would be all about them. With Paraguas I needed to learn to crawl before I could run anyway. Selling to my family and friends would be a slow and steady way to figure out fulfillment, raw material + inventory tracking, shipping, marketing, etc. I didn’t plan the timing, but summer break was like speed bump, and I’m really happy I slowed down to soak up the time with the kiddos.
About 4 months in, and we’ve filled 37 orders! All to family and friends, likely those of you reading this – so THANK YOU! With a bit more free time now that the kids are back in school, I’m hoping to reach more people, and also expand the product line….more oils, clays and salts are coming soon….as well as a gift set + sample set…..
In addition to helping you get your glow on, part of our mission is to improve clean water access, so we’ve pledged to contribute 5% of profits to Charity Navigator-vetted organizations that make that happen. This probably doesn’t come as a shock, but this start up is not yet profitable. So, we’ve instead just picked a starting level that we feel is still true to the objective. In July, we donated 5,000 water purification tablets capable of purifying 20,000+ liters of water, protecting children and families from water-borne illness. Baby steps, but with your help, I believe they’ll add up.
What I need from you: you are my “influencers,” my celebrity sponsors, my clean beauty ambassadors. If you’re on social media, any and all shout outs are SO helpful! Also super helpful: sharing the love with your friends and family. Baby shower coming up? Birthday? Friend who just needs some extra support? Our products make great gifts!
So, to help you help me (Jerry McGuire in reverse), if you share any Paraguas Beauty post on social media, we’ll send you a free product of your choice to say THANK YOU 😊. Please tag @paraguasbeauty and then send me a quick email, DM or text with your gift selection!
Thank you for your support! This has been such a fun journey, and we’re just getting started.
It takes a village.